LabLeaders.com Teaser Magazine
LabLeaders.com was a large content-marketing campaign that was created by the agency that I worked for. Upon the launch of the website, our client wanted to create a simple magazine that would tease the first few articles that were going to be published. This article was printed in a mass quantity and handed out at various tradeshows to drum up business to the site. I created each page, or spread, as an excerpt from an article that was written and prepared by the agency focused on driving the reader to the website to learn more.
The magazine also had pages and information to sign-up for their email marketing campaign, which would deliver more of the same content as it was created and released. The magazine was a great success, and really helped the launch of a successful website and channel for laboratorians to gather and discuss the issues facing their market today.