Office Practicum Direct Mail Campaigns
In a direct mail campaign, it is important to get your message across when the person first sees the mail, as opposed to having them open up an envelope. This campaign was targeted to people who are using software for their medical records, but not Office Practicum. It was a re-imagining of a sell sheet that was turned into a folding self-mailer document.
Office Practicum Dinner Invitation Mailer
This dinner invitation mailer is a die-cut piece that is mailed like a postcard when it is sealed shut, making it look like the little girl is peeking over the square that mentioned the invitation to the client. It is held closed with 2 stickers that break apart easily, revealing all of the dinner and RSVP information that the client would need. All of this without the need for an envelope that might just get thrown away.